ACCC to monitor green marketing claims

The ACCC is taking a closer look at a number of the green claims that are being made. All businesses need to ensure they are not misleading their customers with such claims.

Green marketing does not refers solely to the promotion or advertising of products with environmental characteristics. Green marketing claims, in the broader concept are now being applied to consumer goods, industrial goods, services, corporate activities.

The ACCC intends to ramp-up its green compliance activities with a combination of business and consumer educative initiatives and targeted enforcement action.