Misleading advertising: carbon offset claims

Following its action against Saab Australia and previous warnings about green claims, the ACCC has released an Issues Paper relating to determining how carbon offset claims by businesses can comply with the Trade Practices Act.

The Paper looks at examples of claims of carbon-neutrality and claims of 'low carbon' and discusses what businesses need to do to substantiate those claims.

Submissions can be made orally or in writing by February 15,2008.