Competitive intelligence enables you to obtain better information about customers or potential customers, competitors, other parties, particular issues or industries.
It has been defined as "a systematic and ethical program for gathering, analysing, and managing external information that can affect your company's plans, decisions and operations."
In this article in the Australian Financial Review, Mark Lawson argues that most managers still favour a 'gut feeling' means of intelligence-gathering over a systematic approach.
Sabrina Pacifici has compiled a collection of Competitive Intelligence Resources and a presentation on the topic.
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