Stupid Idea?

Business Pundit quotes this extract from a Fortune article on the History of Management Hooey:

You might suppose, if you'd never been anywhere near an actual business, that managers aren't susceptible to idiotic fads. Surely businesspeople are too disciplined, too unwavering in the eternal pursuit of shareholder value. But obviously that's nonsense. Managers are mere humans, and what's most eternal in a big company is the incredible difficulty of achieving consistent profit and growth. When a plausible idea for achieving them shows up, you can't blame managers for swarming all over it. T-groups? Conglomeration? Quality circles? Hey, what if it works, and my competitors use it—and I don't? That's how fads happen.