Corporate Blogs

There has been a lot of discussion about the value of blogs as a means of businesses communicating with their shareholders and customers. See here and here.

Recent articles in Fortune (Want Truth in Advertising? Try a Blog) and IR Web (Why Corporate Boards Should Blog) are worth reading to understand how critical feedback from blogs can be a valuable business advantage.

And this blog? I hope it's contributing to a conversation about business, technology and the law with an Australian perspective: it's  an australian blawg (or is it an australian business blog?)      .

UPDATE: Here's the book proposal for The Red Couch on corporate blogs (an interesting read itself).

Comments

[Hans Henrik]

One major question I like to ask – will Business/Corporate Blogging increase Shareholder Value? And more important – how?

Does it matter? Is it important?

[David Jacobson]

An immediate benefit of corporate blogging is a cost saving in printing and mailing of shareholder information.

Whilst documents can already be posted to a website (and notification given by email) blogs can encourage immediate shareholder feedback and identify potential problem issues.

Yes, listed companies must comply with stock exchange rules about sensitive market information but there's no reason why companies cannot have "suggestion boxes" for shareholders especially if shareholders know their suggestions will be read by the company and other shareholders.

While many shareholders are only interested in the financial return, their "loyalty" to the company might increase if they felt there was a "community of interest" expressed through a blog.

It is also a cultural issue for the company: some companies are more open and democratic than others, without giving away valuable information.

[Hans Henrik]

Hi David

Thank you for your very useful answers :-)

All the best
Hans Henrik

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