In The Tipping Point Malcolm Gladwell looks for a reason why things as diverse as television programs, shoes and anti-crime campaigns were successful.
He develops a theory based on different personality types ("connectors" and "mavens") and the viral nature of health and crime epidemics to explain why fashion (such as Hush Puppies), educational (Sesame Street) and other business trends succeeded. All of these "trends" built up until a point (the "tipping point") where they took off with a momentum of their own.
He examines businesses which monitor trends and tell corporates how best to market their products.
Interested? Read excerpts from his website.
Malcolm Gladwell is currently doing publicity for his new book Blink. But it won't be released in Australia until later this month.
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