TIME has named "YOU" as the Person of the Year for 2006, provided YOU are a participant in the internet or create content for it: through blogs, wikis, podcasts, videos or any other form by which you share information and knowledge with others.
But, you say, I run a business, what's that got to do with me?
What TIME has recognised is that web users (including your customers, employees and competitors) have evolved from being an audience to being participants.
And that change is affecting a range of industries, not just media.
Web users tell stories to each other. They make recommendations about products and companies. They share productivity information and "life hacks".
They share videos, photos, music, anything that can be digitised. And then they modify it and share that. And news about all of this is sent automatically by RSS feeds.
Businesses use web applications to automate processes and get customer and employee feedback and share knowledge.
Some businesses are afraid of this new era of interactivity. Others will take advantage of it.
If you are interested but don't know where to start or how it will help you , give me a call and I'll discuss it with you for no charge. I'll even arrange a RSS feed reader with a set of blog feeds to start you off.
Or you can browse through the following links.
LINKS
- Top web apps in Australia
- Tom Peters' short video Brawl With No Rules (top of right hand column of linked page)
- Ross Dawson's video presentation on Web 2.0
- The Corporate Blogging Book
- Deploying a corporate wiki
- Why and how does explicit knowledge sharing make a difference?
Want to know more ? The Australian Blogging Conference will be held in March 2007.
Thanks for your job. I love your blog.
http://www.rapidsharemix.com
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