Are sportsmen effective business speakers?

I attended an industry conference yesterday at which Steven Bradbury was a "warm up" introductory speaker.

He offered his story as the "last man standing" (and Gold Medal winner) in the 2002 Salt Lake City Olympic 1000 metre ice speed skating race (in which his 4 other competitors crashed) as something in which businessmen might find some benefit.

Whilst his story was interesting and made clear that his "overnight success" reflected many years of hard training, planning and overcoming severe injuries I wonder whether sportsmen as speakers offer anything other than an insight into "how a winner did it" rather than business learnings.

Certainly sportspersons and coaches can offer excellent motivation and inspiration (I particularly recall a rousing speech by Lawrie Lawrence) but I wonder whether "last man standing" tactics  is a strategy which businesses can follow. I doubt most business plans would include a tactic to sit at the back of the pack and hope that their competitors will crash.

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