Since the 90's when mortgage brokers targeted borrowers with better service and new loan products, traditional banks have been under attack from innovative competitors.
Now "social lenders" (such as Zopa, originally from the UK and soon launching in the USA, and Prosper in the USA) are looking to match lenders (who want a better rate on their deposits than banks offer) and borrowers (who want loan rates cheaper than banks offer) online without the bank infrastructure and marketing costs in the middle.
Zopa matches people according to rate, loan term and type of borrower (ie level of risk) (in a direct model called "peer-to-peer lending"). Prosper is an auction model.
What does Zopa do? See this BBC News story. Its website recently won a Webby Award.
Zopa assesses the credit of the borrower applicants but to reduce risk, splits individual loans among a number of borrowers. It also handles collections.
Zopa charges borrowers a fee (0.5% of their loan amount and
lenders a 0.5% annual service fee). According to their
website, depositors get higher rates and lenders lower rates than
anywhere else.
Zopa does not have the prudential supervision or depositor protection of regulated financial institutions but the Zopa CEO says the delinquency rate is only 0.2 percent in the United Kingdom. It offers lender insurance and pays interest to lenders as borrowers pay down their balances. It has no branches or other bank products such as cheque accounts or credit cards.
This Red Herring article also discusses Kiva which allows people to lend direct online to a specific entrepreneur in the developing world and raisecapital.com which matches business startups and angel investors.
Could this model be used in your industry?