Australian Blogging Conference: Business and corporate blogging

The Australian Blogging Conference  had 2 excellent business-related sessions.

In the session on Business and Corporate Blogging, over 2 hours we considered issues such as

* Can businesses afford not to blog?
* How do you measure Return on Investment?
* Should the CEO blog?
* Should PR and/or Legal vet all blogs?
* How do you find enough to write about?
* How do you handle negative comments?
* Blogging Codes of Conduct

We were lead by Des Walsh,  Nick Hodge (Microsoft) and Joanne Jacobs.

Even if your company isn't blogging, what are your employees doing? Do you understand the difference between a bloggers' policy, a blogging policy and an acceptable use policy?

See some sample blogging policies here.

Yes, there is a return on your investment. And as a bonus a blog is a great knowledge management tool and disseminator of information within organisations and externally to stakeholders.

In the session on promoting your blog and building traffic, we shared tools we are using with feedback from Yaro Starak.

Lots of good ideas: try submitting your post to Carnival of Australia.

PS See here for my thoughts on other sessions including the legal issues session.

UPDATE 1 October: Des Walsh wraps up the conference here with links to other reports.

UPDATE 3 October: notes by Michael Rees

UPDATE 5 October: 1 week later and the value of the conference is sinking in. Des Walsh links to more reports from all the other sessions I missed. A great Australian link resource!

Comments

[Des]

David

Glad you found the business sessions worthwhile. Thanks for your very helpful contribution to the conversation.

I could not access from here your other post on the legal issues - got a "permission denied" from Typepad, and again after I had logged in as a Typekey user. Found the post after a bit more searching, but you might want to check the link.

[David Jacobson]

Thanks Des

Link fixed (I was trying to do too much "on the fly").

The level of interest in what you and the other discussion leaders had to say was so high that time just flew and I've come home with lots of new ideas.