One of the first questions asked by brand advisers is "how would you describe your firm if it was an animal...or a car...or a person?" Is it a camel or a hippo or a tiger? A porsche or a volvo?
They try and express the character of your business graphically or through design.
Most often we see this on websites. Is your website modern and efficient? Or clunky and conservative? Does it have personality?
Community First Credit Union have tried to express their personality on their website through an online greeter (a concierge?) called Lisa. Is she fun, innovative or a failure?
Type "dance" into the question field and decide whether she's appropriate for a financial institution.
Comments