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You need to be different to make your product stand out in the marketplace and maintain profit margins.
But if you can't differentiate, how do you survive if you find yourself in a commoditizing industry characterized by me-too products, overcapacity, and frequent price cuts? How can you make money?
Read this HBS Working Knowledge article
As we store more information electronically, the importance of keeping data secure grows.
It's not just a risk from hackers or viruses. The breach could be as simple as leaving your notebook or flash drive in the wrong place.
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath is a great story about what makes a great story. Why is that important? In business, great stories are very effective tools.
Using examples from urban myths and Hollywood pitches through to public interest campaigns and product marketing, the authors emphasise getting to the core of your message by using high-concepts and schemas and getting people's attention (Didn't see that coming?).
Here's an excerpt. Worth reading.
