Alan Deutschman has expanded his May 2005 Fast Company cover story into a full-length book, "Change or Die.
In this excerpt he argues that "Whether it's the average guy who has struggled with a stressful life
for so many decades that he has become seriously ill, or the heroin
addict who commits felony after felony, or the managers, salespeople,
and laborers who try to make it through unnerving shifts in their
business, or virtually anyone who comes up against unexpected
challenges and opportunities, people can change the deep- rooted
patterns of how they think, feel, and act."
He says that the negativity surrounding the health care industry's attempts to deal with our lifestyle diseases is misplaced, that people can change.