When I look for a new business to supply a particular need, unless it's a commodity like postage, telephone etc, I look for a person I can relate to.
Yes, the person has to have the requisite skills and products but they need to be able to get my confidence as well.
So, how can you become such a person? In How Many Lives You Planning To Have? Evelyn Rodriguez has written a wonderful piece about forming relationships and having an enthusiasm for life and enjoying what people can achieve.
And it's not just a matter of self-confidence. It's about being interested in other people. Rodriguez links to a post by Kathy Sierra: Geek marketing should be like a good lover.There's no room for arrogance in relationships, particularly in business.
Lot's of great thoughts in both posts. Enjoy!